5 min read Everything you need to know before implementing SMS business text messaging You’ve decided to implement business text messaging this year. Great choice! Texting is one of the fastest growing trends for both customer success and sales/marketing teams. Customers want a more personal and interactive experience with your brand 60% of customers want to actively write…
3 min read Text Message Marketing Drip Campaigns What is a drip campaign? Drip campaigns are marketing campaigns created in advance on a predetermined schedule that send time-released automated messages. Statistically, sending consistent messages to your customers and leads increases the likelihood of repeat purchases and nurtures your leads through the sales process. Email Drip Campaigns V. SMS…
5 min read How to Conquer Long Sales Cycles with SMS CRM and Marketing Automations Businesses with high-value products/services that are expensive, complicated, and/or disruptive to implement experience long sales cycles. Solutions such as changing financial advisers, banks, consulting firms, or insurance agencies are not necessarily expensive, but very disruptive. And solutions like upgrading equipment, changing CRM software,…
3 min read ‘Tis the season for thinking of others and giving thanks. The holiday season is a busy time of year for everyone – there’s a lot to accomplish both at work and home. SMS automations allow you to work smarter, setting holiday reminders, keyword autoresponders, out-of-office notifications, Christmas salutations and more ahead of time. It can…
4 min read 2023 is Right Around the Corner Increase your lead conversion rate in 2023 using SMS text messaging. The fourth quarter is here and that means planning for 2023. There’s a lot to plan, and that includes your goals for new customers, retaining current customers, and spreading the word about your brand. Mobile users continue to…
4 min read Implementing SMS into your marketing efforts greatly improves your results. After finding the right business-grade texting app for your business your next step is collecting consent from people in order to send them text messages. Email Consent vs. SMS Consent While Email and SMS are both tools for communicating with your audience, they have several…
3 min read SMS Marketing strategy typically follows the same high-level concepts as other marketing campaigns but the tools that you use to achieve those strategies and outcomes are a little different. In this video, we’ll walk through what tags are and how to use them, as well as how to use Keyword SMS Automations within your marketing…
3 min read Inbound leads are highly valuable. If handled well, they turn into sales more easily than any other lead type. Unfortunately, obtaining them requires a great deal of effort and resources. Texting is the world’s preferred form of communication – offering prospects the option to text you their information helps you gather more leads than with…
3 min read Intro to Promotional Text Messaging Promotional text messaging can be an extremely powerful tool, especially when digital marketing is being turned on its head by data and privacy issues. When you text, you can count on your information or promotion getting in front of the people that are most likely to be interested in it, while a social media campaign…
< 1 min read SMS marketing with keyword or keyphrase autoresponders is a great way to bring new customers into your company’s marketing funnels. Trading a whitepaper for a prospect’s email was a common way to do this. Today, businesses are using text autoresponders to do this, and instead of walking away with an email address, they automatically get…