4 min readImplementing SMS into your marketing efforts greatly improves your results. After finding the right business-grade texting app for your business your next step is collecting consent from people in order to send them text messages. Email Consent vs. SMS Consent While Email and SMS are both tools for communicating with your audience, they have several…
3 min readSMS Marketing strategy typically follows the same high-level concepts as other marketing campaigns but the tools that you use to achieve those strategies and outcomes are a little different. In this video, we’ll walk through what tags are and how to use them, as well as how to use Keyword SMS Automations within your marketing…
3 min readInbound leads are highly valuable. If handled well, they turn into sales more easily than any other lead type. Unfortunately, obtaining them requires a great deal of effort and resources. Texting is the world’s preferred form of communication – offering prospects the option to text you their information helps you gather more leads than with…
3 min readIntro to Promotional Text Messaging Promotional text messaging can be an extremely powerful tool, especially when digital marketing is being turned on its head by data and privacy issues. When you text, you can count on your information or promotion getting in front of the people that are most likely to be interested in it, while a social media campaign…
< 1 min readSMS marketing with keyword or keyphrase autoresponders is a great way to bring new customers into your company’s marketing funnels. Trading a whitepaper for a prospect’s email was a common way to do this. Today, businesses are using text autoresponders to do this, and instead of walking away with an email address, they automatically get…
