SMS Campaigns for Recruiters: Part Two
Recruitment teams and candidates agree – texting throughout the recruitment process makes staying in touch much easier. Even so, because candidates juggle multiple opportunities and information sources, recruiters need to ensure their messages are not only seen but also resonate. In the first part of the SMS Campaigns for Recruiters series, we established the need for highly personalized content in SMS recruitment campaigns. That theme remains throughout the rest of this series. In this article, we discuss how various external factors such as location, economic climate, and industry news can significantly influence the success of SMS recruitment campaigns.
Leveraging Location for Effective SMS Campaigns
Beetexting's advanced features, such as Tagging and Broadcast Campaigns, have revolutionized how recruiters approach potential candidates. By targeting specific locations, recruiters can ensure their messages are relevant and timely. For instance, a message tailored to the nuances of Boston’s job market will differ from one crafted for Phoenix. And it's not just about geography; it's about understanding the local culture and values. Regionally focused campaigns have often shown higher engagement, proving that when you “speak the language” the “locals” listen.
Recruitment teams should take advantage of Tags to leverage these insights and connect with their candidates. Whether it’s including a message that celebrates big wins from local sports teams, using quotes from hometown celebrities, or simply acknowledging that a particular role has an office in their market, candidates will appreciate that extra level of attention.
Economic Effects on SMS Campaigns for Recruiters
The economic landscape plays a pivotal role in shaping a candidate's career decisions. During economic downturns, messages that emphasize job security might resonate more, while in prosperous times, opportunities for growth might be more appealing. However, it's not just about the broader economy. The challenges and nuances of job hunting are real, and recruiters need to acknowledge that. By writing text messages that offer genuine assistance and understanding the candidate's journey, recruiters can set themselves apart. Moreover, with the business world evolving rapidly, staying updated with the latest trends candidates will be aware of will make a recruiter appear more informed, and therefore better acquainted with the opportunities a candidate might prefer.
A text message containing outdated or irrelevant content will do more harm than good, positioning the recruiter as out of touch. Recruiters should review their campaigns regularly and remove messages that may not fit the current temperature of a particular industry.
Cultural Events and SMS Recruiting Campaigns
The significance of cultural sensitivity in recruitment cannot be overstated. Whether it's a national holiday, a regional festival, or a religious celebration, understanding and respecting these events while crafting SMS campaigns is crucial. Imagine receiving an automated message that offers to schedule interviews around an upcoming religious or cultural holiday; it shows the recruiter cares and is inclusive enough to be aware of the holidays many candidates may celebrate.
On the flip side, overlooking such events can make a recruiter come off as inconsiderate at best. By scanning the calendar for important religious, cultural, or regional dates, recruiters can harness the spirit of those occasions to create more thoughtful and relevant SMS-based campaigns.
Recruitment is as much an art as it is a science. By understanding the external factors that influence a candidate's decision and tailoring messages accordingly, recruiters can significantly enhance their campaign's effectiveness.
As we look forward to the next installment in this series, we'll explore how to add even more value to candidates and the importance of adaptability in recruitment campaigns. If you're ready to take your recruitment strategy to the next level, Beetexting is here to help.