Beetexting
Your guide to creating Terms & Conditions for TCR approval.
To use 10DLC SMS for business communication, you must follow specific guidelines to remain compliant and gain approval from The Campaign Registry (TCR).
One key requirement is having a well-defined Terms and Conditions agreement that outlines the rules, responsibilities, and guidelines for SMS communications. This blog post will walk you through what to include in your Terms and Conditions, why they are essential, and how to create one that aligns with your business needs.
What if I don't have a website?
While a website is preferred, if you do not have a website then you can upload a PDF copy of your Terms & Conditions to your TCR application.
What Should Your SMS Terms and Conditions Include?
From Bandwidth: Terms of Service must have an SMS disclosure that includes the brand name, types of messages consumers can expect to receive, message frequency disclosure, “message and data may apply” disclosure, privacy policy links, and opt-out instructions.
- Brand name: This is your company name as listed on your tax documents.
- Types of messages the consumer can expect to receive: Promotional, informational, notifications, etc. Supply whatever kinds of messages your customers can expect from you.
- Message frequency disclosure: How often do you plan to text them?
- "Message and data rates may apply" disclosure
- Customer care contact information: (Text HELP for help, contact [email address] for support, etc.)
- Opt-out information (Text STOP to cancel)
Creating an Effective SMS Terms & Conditions
Here is an example structure for your review.
THIS SAMPLE TERMS & CONDITIONS IS NOT LEGAL ADVICE AND IS FOR INFORMATIONAL PURPOSES ONLY. This sample terms and conditions may not meet all the legal requirements applicable to you.
"Messaging Terms & Conditions
You agree to receive informational messages (appointment reminders, account notifications, etc.) from [Company Name]. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at [email address]. You can opt-out at any time by replying STOP.""
ARTICLE: Top 5 Reasons TCR Gets Denied
