3 min read Your sales and marketing team works hard managing the sales funnel from cold lead to happy customer: collecting leads, reaching out, staying in touch, scheduling meetings, and closing deals. 60% of customers say “no” four times before saying yes. (Invesp) and customers need to see or hear your brand’s message at least 7 times before…
4 min read Implementing SMS into your marketing efforts greatly improves your results. After finding the right business-grade texting app for your business your next step is collecting consent from people in order to send them text messages. Email Consent vs. SMS Consent While Email and SMS are both tools for communicating with your audience, they have several…
2 min read The term automation is commonplace in marketing and sales. We use automation regularly for email marketing campaigns, social media accounts, out-of-office messages, and more. SMS automation brings together the convenience of automation with the high readability rates of SMS. In this article, we discussed how to use SMS to follow up with your sales leads…