Intro
Within Beetexting, tags are the foundation of your lists. A tag can be applied to any contact, all the contacts sharing the same tag will be put on their own list together. You can then send promotional messages to those lists. Just like any form of marketing, creating detailed lists to send your marketing to can increase your success and lower your costs. In this blog post, we’ll discuss how you can gather the right information and then how to use that information to run efficient marketing campaigns.
A necessity to promotional texting is getting written consent from the people that you’ll be texting. A record of written consent should be retained while that list is being used. If you have questions about how to request consent while gathering information to create your lists, text the Support Line on Beetexting and speak with the customer success team to create a plan tailored to your needs.
Creating your Lists
Segment your Campaigns
When deciding how to segment your campaigns the easiest way to do it would be to base them on service department, product category, or sales cycle phase. These segmentations allow for a simple yet tailored and cost-effective approach to text message marketing, but you can segment however you’d like. Once you decide what kind of segmentation fits your business best, ask yourself, what information
Think ahead, how do these services or products connect to other services products. What information now can help us cross-market later?
Onboard customers or prospects
Forms
Drive traffic to your forms. The information on the form will determine how you segment the prospect or customer into a list. If you’re using forms, you have the ability to gather extra data that can be useful to your marketing efforts in the future.
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- Website
- Landing pages
- Facebook Lead Form Ads
Keyword Opt-In
Keyword opt-in is a great way to automate the onboarding process. It's simple, present your number in customized content for a given segment and let them know what the campaign entails. When they text in the corresponding keyword they will automatically be added to that specific segment list, making it super easy for you to manage.
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- Advertising
- Facebook, Instagram, Print
- Run ads for specific products or services. Segment ads the same way you will segment your lists. Create different keyword opt-ins for different campaigns
- Blog Posts
- Along the same lines as to how you should structure and set up your social ads, create specific keyword opt-ins for blog posts speaking about the same subject.
- Videos
- Advertising
Using Your Lists
Customize your text campaigns for the segments you're marketing to
Individualized campaigns mean fewer texts to people who don’t care
When you create segmented campaigns, you’ll use fewer text messages and have fewer opt-outs. When it comes to text message marketing, it’s more important to be intentional with your content compared to other forms of marketing. Since you are accessing one of the most personal channels of communication with customers, they’ll be quicker to opt-out if the information sent to them isn’t relevant or valuable.
Customized content
Segmented campaigns also give you an opportunity to customize content for given services, products, or stages of the sales cycle. Similar to what was mentioned in the last section, custom content helps you retain your opt-ins. It also gives the opportunity to increase your return on ad spend since you’re spending less money on content that is more likely to convert to sales.
A deeper understanding of how people engage with certain products or services
Not only will you be able to clearly see which campaigns garner the most activity, but you will also be able to receive responses directly from the campaign. The modern marketing landscape is in a state of flux with the sunsetting of cookies and traditional device tracking that gives marketers the data they need to track attribution and optimize campaigns. Instead of depending on the data, you can ask questions or open conversations to see what customers really want. Imagine a world of marketing-driven by real people, not numbers.
Send promotions to all lists at once when need be
If you have information that all of your customers or prospects should receive, you can combine your lists and send them to all of them at once. We recommend doing this sparingly and only when the information is relevant to everyone.
Selectively cross-promote other products or services
Offer small packages to introduce different products or services
Generally speaking, your different lines of business run parallel to one another. If this is true in your situation, combining products or services into one package at a discounted rate can introduce people to other things that you offer. This is a way for you to keep most of your marketing focused on a given objective (segmented campaigns) while broadening your business’ impact on the customer by providing multiple products or services.
Unique discounts or offers to introduce people to different products or services
Lifetime customer value and customer acquisition costs are key metrics to track when marketing. Ditch the cost of acquiring new prospects and moving them to the bottom of your funnel by offering unique discounts to your current customers that partake in another line of business of product. When offering these discounts, make them exceptional. This will show your appreciation to your prospects or customers and help you retain opt-ins.
