Getting Started with Brand Engagement

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Brand engagement

Keyword automations and broadcast messages are great ways to successfully interact with your audience to grow brand engagement, community interaction, special programs and events, etc.

Keyword Opt-ins

1. Create Opt-In Keywords

A keyword opt-in is created so people can text you a specific keyword and automatically opt-in to texts from you.

How to Create Your Keyword Opt-In

  1. Open the Beetexting app on your desktop computer (not on your mobile device).
    • Select "Tools" in the left-hand column
    • Navigate to "Automations" in the top row
    • Select "Create automation"
  2. Title your automation (this is an internal title - no one else sees this outside the organization).
  3. For your conditions, change the dropdown to "Message Received" and "Exactly Matches".
    • Add your keyword. (A good keyword idea: "JOIN")
  4. Now it's time to add your actions - you are going to add two actions:
    • For your first action: change the dropdown to "Send a reply immediately".
      Write your reply in the text box provided.

      • Here's an example: "Thank you for opting in to receive updates and news from us! We'll send you a once-weekly text with exciting news, promotions, and more. Msg&data rates apply. Reply STOP to opt-out or HELP for more info."
    • Next select "add action"
    • For your second action: add a tag action in order to keep track of all your contacts who have opted-in for messages from you. Change the dropdown to "Add tag to contact immediately" and choose your tag.
  5. Once you're done simply turn the automation ON and select "Create"

Great work! You've completed your first keyword opt-in.

Broadcast Messaging

2. Send a Broadcast Message to Your Opt-Ins

  1. Open the Beetexting app on your desktop computer (not on your mobile device).
    • Select "Tools" in the left-hand column
    • Navigate to "Broadcasts" in the top row
    • Select "Create Broadcast"
  2. Add the tag you've chosen to use with your opt-in keyword.
  3. Add a title to your message (internal reference only)
  4. Write your promotional message. (Include "Msg&data rates apply. Reply STOP to opt-out or HELP for more info." )
  5. Send broadcast now or later? Choose "Send now".
  6. Accept the terms of use
  7. Once you're happy with your message, choose "Send Broadcast"
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