Texting with your customers is the best way to build deeper more powerful relationships that lead to long-lasting and loyal customers. Businesses can't just text customers whenever and however they want though. There are regulations in place to protect the integrity of texting so it doesn't become riddled with unwanted spam, such as email.

You know these regulations exist, but you're not sure how they work and what happens if they find you uncompliant.

This easy-to-understand field guide reviews everything you need to know for becoming and staying compliant.