Smarter Communication

Reliable Pools

How Reliable Pools Leverages SMS for Their Growing Pool Company

90% Reply Rate

"Using Beetexting, our office staff can send notifications to our customers, confident that they will read our messages. Over 90% of our customers respond, which is a game changer for managing resources and promptly scheduling seasonal services like pool openings and closings.”

Reliable Pools SMS Success Story

Overcoming communication hurdles for a growing pool service company

Reliable Pools, co-owned by Brian and Kristin Peterson, started in November 2020. Since then, the company has seen rapid growth, prompting the need for efficient communication solutions.

Initially, Reliable Pools faced significant communication challenges. Using personal cell phones for business became unmanageable as their customer base grew. This led to blurred lines between personal and work life, causing stress and inefficiency. "It was getting out of hand," says Kristin. "We needed a solution that could grow with us and keep our communication professional."

Streamlined communication with SMS

In early 2021, Reliable Pools adopted Beetexting to streamline their communication. This platform offered a dedicated business number, enabling all office staff to easily monitor and respond to customer inquiries. Customers could now text for various needs, from scheduling appointments to troubleshooting pool issues. Additionally, over 60% of their customer base prefers texting over any other type of communication. Kristin remarks, "Beetexting has been a game-changer. It allowed us to keep our personal and professional lives separate while improving our response times."

Swimming pool and deck in back of luxury home

Over 60% of their customer base prefers texting over any other type of communication

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Frequently used for...

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    Appointment scheduling

    Customers can text to schedule openings and closings, reducing time on phone calls.

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    Appointment Reminders

    Sending reminders via text ensures customers don't miss their appointments.

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    Troubleshooting

    Customers send videos and photos of issues, allowing the team to diagnose problems remotely.

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    Mass Communication

    Broadcast messages for important updates, like opening and closing schedules, are sent out easily.

The Results...

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    Increased Response Rate

    Their texting has a response rate of about 90%, much higher than phone calls and emails.

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    Employee Efficiency

    Office staff members can manage communication efficiently, saving time and effort.

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    Customer Base Growth

    Serving around 300 regular customers, with an additional 500 in their database, showcasing significant growth since inception.

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    Service Expansion

    Their services, including openings, closings, and repairs, have seen increased demand each year. "We’ve been able to keep up with demand and even expand our services." notes Kristin.

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